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  • Writer's pictureArohaina


Updated: Sep 16, 2021

The answer is, absolutely! Yes, a business can have a pepeha. A business has a mauri and it has a wairua, so, of course it can have a pepeha. It signifies some important physical and spiritual markers in the area where we are located. We have prepared our pepeha for you, to give you an idea of what we are about. Here it is:


Ko Maungarei te maunga,

Ko Tamaki te awa,

Ko te Tari Kamupene te waka,

Ko Ngāti Aotearoa te iwi,

Ko Ngāti Māori te hapū,

Ko Te Whare Kei Runga te whānau,

Ko Digital Iwi ahau.

Our pepeha gives you some clues about us.

There is a 10,000 year old volcano of distinction near to us, it is called Mt Wellington but we prefer its Māori name of Maungarei. This means vigilant or watchful mountain. It is a significant high point from which you can see what is going on in the surrounding area. We at Digital Iwi are aware that we need to be watchful and take in what is going on around us. We need to be watchful regarding the needs of our customers. When we leave our place chances are that we will be driving past Maungarei, so he is very significant to us.

Tamaki is the river next to Maungarei. It is the river that runs past our place. We are always seeing our river from our place and when we travel from our place we have to go past the river. We know this river is famous as it is the river that the Tainui waka travelled on to get to the portage near Middlemore Hospital. It was hauled over the portage into the Manukau river; a feat only possible when everybody worked as one. At Digital Iwi we recognise that our success will only come when we work as one with our customers. Success is shared for the mutual benefit of us and you our people. The Tamaki River is a stunning waterway. On its banks it is covered in housing. Similarly, in pre-European times it was a thriving community and the most densely populated area of Auckland.

Our symbolic waka is the Companies Office, we call it Te Tari Kamupene. The companies office have granted us legal status as a legal entity. So in a waka sense, it has transported us to this place to be able to create, market and trade to satisfy your needs. As with all companies we follow the kawa or rules of being a registered company.

Our iwi or tribe is basically all of the people of New Zealand or as we prefer Aotearoa. We will work with all people of Aotearoa to bring them the products they want, to help them transform their lives to make Aotearoa a better place.

Within the iwi is our hapū or smaller group of people. We are the indigenous people of Aotearoa, that is, the Māori people. We are a Māori company with Māori owners. Because we are producing products about the Māori world we are thus the hapū sharing our world with all the people of Aotearoa.

A hapū is made up of whānau who are connected. Our whānau is symbolically the company, Tophouse Publishing Limited. Te Whare Kei Runga translates as Tophouse. Many Kiwi call a house above them 'The Tophouse'. The founder of the company was born in a Tophouse, thus the source of our symbolic whānau name.

Which brings us to who are we? We are Digital Iwi. We are the brand that is bringing you products about the Māori World. We hope that with your suggestions and ours we can help each other. Our success will totally depend on whether we are serving your needs. So, please do not hesitate to contact us if you have some ideas that might be useful for many.

So, that is our pepeha story. We hope you can see the role it plays in joining together many of the threads of life and connections to significant features around us. We hope that from it you can see some of the values of Tophouse Publishing Limited and Digital Iwi. We hope that you will keep returning to our website and our blog. We know you will find some useful stuff here as we build up our range of books and other resources for you. We know you are the most important part of what we do, so, please follow us and check back here from time to time. We look forward to being in touch with you.

Na reira, ngā mihi nui ki a koe.

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Absolutely it is! My pepeha is the short version about me. Not many people realise that a pepeha is a great memory aid; each line in a pepeha is a prompt for a much bigger story. So if you are interes

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